People LOVE quizzes. They respond favorably to polls and similar calls-to-action.

... and every marketer wants data to understand what motivates their audience.

According to Accenture Life Sciences, 87% of Life Science CEOs and marketing leaders prioritize actionable customer insights to improve their marketing impact.

It’s one thing to claim that you put your customers first ... it's quite another matter to make decisions about them if you don’t know what they want.

In an attempt to eliminate the guesswork, and to be more relevant and customer-centric, many Life Science enterprises are now embracing a data-driven approach.

What makes the quiz format especially useful is that it gives you insights into how your customers view themselves, based on their answers. Knowing how people self-identify allows you to segment your list into groups.

You can then turn those insights into user-generated content. Engage the test-takers by making an emotional connection when you speak directly to their needs.

Here’s how it works:

You create a quiz that offers a compelling promise to your audience.
They answer a series of conversion-optimized questions.
By gating the personalized feedback, you collect user information in exchange for access.
You then nurture them with tailored information that leads them to your offer.

In essence, an Assessment Quiz helps you as a Life Science Marketer to reach the right audience and grow your email list, without the risk of breaching regulations.

Your Lead-Generation Assessment Quiz can be a natural segue to sales.