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CREATECONNECTCONVERT
SEO and Sales Enablement Content.

Increase Traffic to Your Website, Generate Quality Leads, & Close More Sales.

SEARCH ENGINE OPTIMIZED (SEO) CONTENT

When you educate your leads, you transform them into valuable prospects with a high likelihood of converting.

Brand Awareness Content
Lead Generation & Conversion Content
Customer Retention Content

SALES ENABLEMENT CONTENT

Level up your sales by helping your reps reach prospects more effectively, overcome objections, & close more sales.

Cold Prospecting Email Templates
Call Scripts & Battlecatds
Sales Decks & Business Proposals

DIRECT RESPONSE COPY

Persuasive, customer-focused messaging spurs interest, builds trust, & inspires prospects to heed your call to action.

Ad Copy & Landing Page Copy
Sales Letter Copy
Follow-Up Email Copy

SEO Content Connects and Builds Trust

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" SEO content keeps prospects interested in your message. It does not need to use heavy pitching, which turns them off. "

Life science technologies are often complex, expensive, or both. Considering the rapid pace of advancement in this sector ... and the disruption that the emergence of new technologies can cause ... people in your target audience are always searching for relevant information.

On average, they spend 6 months, 12 months, or longer on pre-purchase research before buying.

Most of this research is conducted online ... independent of your sales team. And as a rule of thumb, the higher the ticket value, the longer your sales cycle will be. You have a tremendous opportunity to shape their views before they enter the "buying window".

How?

Knowing how the buying process unfolds can help you anticipate their needs at each stage. And guide you to tailor a continuum of SEO-optimized content to match their search intent.

You can be the authoritative resource they rely on to satisfy their craving for information. And show empathy for their experience at each stage as they navigate the buying process.

But the question is … whose content are they consuming?

This is precisely why you must continuously engage your prospects. To share educational content that helps them understand new applications as you roll them out.

Life Science Copywriter would love to help you create SEO content ... 👇🏼

Sales Enablement Content Helps Your Sales Team Sell More

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" Sales Enablement Content helps your sales team overcome objections, close more sales, and generate better results. "

The life science sector is facing a harsh business environment. Increased competition from generic suppliers and new market entrants exerts significant downward pressure on prices.

And the shift to younger reps makes filling the sales funnel harder.

That's why sales leaders in this sector recognize the need to provide their teams with resources.

Sales enablement content ensures an excellent customer experience and repeatable wins by ...

helping your reps reach out to cold prospects and follow them up more effectively,
motivating prospects to move to the next step of the sales pipeline,
overcoming objections, qualifying leads, and closing deals more efficiently.

But for you to have good sellers, each rep on your team must be consistent in their workflow. How?

You will need internal-facing content to reinforce your onboarding training program. And reference material for use at key touchpoints in the sales process.

You will also need external customer-facing templates your reps can personalize for each prospect.

But the difference between closing a sale and losing a deal boils down to having the right kind of sales enablement content ... exactly when your prospect needs it.

This up-front investment will get your team to sell more. To get you started ... 👇🏼

Direct Response Copy Inspires People To Heed Your Call-To-Action

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" You cannot bore people into buying your product; you can only interest them in buying it. "
~ David Ogilvy, the Father of Advertising ~

If you know how to use principles of persuasion ... including customer-focused language, a sense of urgency, and a compelling call to action ... you can get the desired response from a reader.

An instant click. A quick browse. A purchase.

For life science marketing, that translates into …

boosting conversion rates on your webinar landing page,
increasing the open rates of your e-newsletter,
having your critical brochure downloaded, or even
receiving payment for your goods or services.

It’s all about eliciting an immediate response from your target audience … as soon as they finish reading your marketing message … rather than later.

The beauty of direct response marketing is that it is trackable, measurable, and targeted.

And since most of it happens online, the campaign results can show in as little as 24 hours.

If you know what works, you can keep doing it or transfer it to another campaign.

Life Science Copywriter would love to help you improve your marketing results … 👇🏼

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